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deAI Labs co-founder Sarah Gottwald on courage, visibility and AI

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After nine years at BMW, Sarah Gottwald chose a new direction.

Now a co-founder of deAI Labs, she discusses career choices, leadership and visibility in a FemalExperts interview.

Read the FemalExperts interview
Sarah Gottwald working on a laptop

Sarah Gottwald's career move after nine years at BMW

Leaving an established career is rarely straightforward. After nine years at BMW, Sarah Gottwald resigned. She stayed with that decision even when she was offered the chance to withdraw her resignation. FemalExperts uses this moment to open the interview.

Her move raises a familiar question for anyone considering a change: when is it time to leave a secure path to help build something new? Her story shows how personal that choice can be.

Leadership and visibility

Her conversation with publisher Kinga Bartczak explores female empowerment, power and visibility. It also addresses the reality that doing good work does not always lead to professional progress on its own. Ideas need to be seen if they are to influence decisions and drive change.

That question matters in technology, too. The people who develop new tools and decide how to use them shape their impact on everyday work.

deAI Labs and the future of AI

Today, Sarah Gottwald brings her leadership experience to AI. As a co-founder of deAI Labs, she works on how businesses and technology can develop together. Her path brings questions of responsibility, influence and personal agency into focus alongside the technology itself.

Read the full Role Model Interview at FemalExperts for Sarah's own account of her career and the ideas that guide her work today.